Top Mobile Marketing Ideas From Strong Brands
Imagine this… a marketer is able to target customers who just went by as if you have handed a flyer to a customer. It eliminated the use of labor, paper and ink in the dissemination of information. It provides instantaneous results to the marketer in terms of audience reception of the pitch. Using mobile marketing helps conserve resources and is easier to use. It provides simple and direct to the point pitches as it get rid of unnecessary marketing clutter. It can also be used to spread a pitch virally. At the same time it allows customers to spread the word further through microblogging sites such as Twitter. Easy isn’t it?
You are missing a lot if you haven’t integrated mobile marketing into your marketing mix. It is important as a small business to use some leverage. This will spell your success in business. Mobile marketing is a great way to engage with consumers. It offers an opportunity to interact with your brand personally. The usage of mobile technology has caught the attention of some of the biggest brands. They are using mobile marketing as they realize the potential and this article will list the top ideas used to stay on top of the mobile marketing game.
There are various forms of mobile marketing based on platform, and each one is explained carefully below. But as a brief intro, there are types that are used by the world’s leading brands. There is marketing through short messaging system. A marketer would make a pitch using a text message targeted to a list of phone numbers that subscribed. An advanced version of this is marketing through multimedia messaging where the messages are complimented with photos and audio. A perfect inbound mobile marketing strategy is the use of push notifications. Modern smartphones are able to handle push notifications from marketers. An app downloaded for free can be a vessel that marketer can push advertisements. Applications can download notifications and present it as advertisement. This is prevalent in applications that are downloaded free of charge to defray the cost of development.
Mobile web. It is said that development of mobile browsers will ultimately define mobile marketing in the future. Google has created a mobile version of its search engine. Traditional web sites take long to load on mobile devices. A mobile version of the web site uses little bandwidth and eliminates long wait time. This enables the user to get to the information faster than usual. The faster you can respond to a customer the more likely he will stay and patronize the product. It is best to have a link to your mobile site on your outdoor advertising so people can check your offerings while waiting for the next train.
Mobile e-mail marketing. More people is accessing their emails through their mobile device. Some of the brands that have stuck with the decade-old strategy of email marketing includes Amazon, King Arthur Flour, Air New Zealand, Betty Crocker among others. Email marketing allows them targeted messages to be sent to their email list subscribers’ inbox. Make sure that it is easy for customers to opt out from the mailing list. This will increase your popularity as a responsible email marketer and prevent you from being tagged as a spammer.
Short Messaging System. More known as text messages, this is the most common way of mobile marketing. It encompasses all mobile platforms. Regardless of device, most mobile gadgets are able to receive SMS. Reese Peanut Butter Cups used SMS during the March Madness season to entice college basketball fans to join their promotion. Fans will win tickets to the 2013 NCAA Men’s Basketball Final Four tournament. Another big brand that used SMS is Macy’s. Macy’s uses SMS to leverage their engagement with their customers. Macy’s has a list of customers that they inform through SMS about special offers and sales.
Multimedia Messaging System. Known as MMS it integrates pictures, videos and audio in messages sent to older handsets. A known brand used MMS to achieve a high conversion rate. Luxury car maker BMW used MMS to personalize messages to its customers and renew relationships.
Mobile Apps. Applications downloaded for a particular operating system is another way of doing mobile marketing. Starbucks uses an application to enable a customer find the nearest store in his location. In some stores using chips in certain phones, the app can let you pay for your purchases. It is using the credit card information contained in the app.
The reason behind why some brands use mobile marketing is to track customer engagement and build stronger ties. When done correctly mobile marketing will give your customers a different understanding of your brand and ultimately drive sales.
Mobile Marketing Leaders & Their Unique Ideas
Let’s face it… everyone will have a smartphone soon. The exponential use of mobile Internet will ultimately help your business leverage the power of mobile marketing. The increased utilization of smartphones actually makes marketers drool at the potential. They see opportunities to connect with their customers. According to a study, there are 5.9 billion users of smartphones and mobile devices in the planet. Out of these users 1.5 billion in the world uses mobile web. In America alone, there are 40 million people using their mobile gadgets to surf the Internet. This is a huge marketing opportunity that some marketing leaders have taken advantage. They have used the power of mobile marketing to their advantage.
As you start your own mobile marketing campaign let’s take a look at their case studies. So you can learn from their experience.
PapaJohn’s. The great pizza restaurant created a mobile website to hasten the ability of customers to place their orders. The mobile site has big buttons that allows a three-step process in ordering pizza. Some businesses think that a mobile version is better than creating an application. It is important that the mobile site is easily navigable and there is less need to zoom or pan. This would mean easy access for your customers to seek what they want to do in the site.
Mermaid Oyster Bar. It’s not just good sea food you get now – but how you get it as well! In particular, everything about oysters! The Mermaid Oyster Bar created an application that augmented the customer experience. They developed an app that would give information about oysters. The app is called Oysterpedia gives information, photos and description of the many kinds of oysters. They can also share the information through social networking sites. The application is a subtle way of connecting the business with its customers. It also allows people to virally spread the wonders of oysters. It is a subliminal way of creating brand loyalty that the restaurant is an expert on oysters.
BMW. Luxury car manufacturer BMW used multimedia messaging service to connect with its customers. The effort paves the way for better customer relationship and brand loyalty. It allowed the car maker significant lead conversions with minimal marketing costs. The use of MMS allowed customers to wade through tons of information. The campaign has enabled the customers’ access to product information conveniently. In return the customer gets valuable information that is targeted to them. This is a perfect example of letting customers buy products rather selling to them.
Unilever. Multinational company Unilever, popularly known as the makers of UK product Lynx body spray, allowed customers to download a dating application. People that stood near floor vinyl tiles are able to download the application through Bluetooth technology. The campaign was a huge hit as it generated much publicity for the product. The rising popularity of connectivity technology will define mobile marketing in the future. There are QR codes, Bluetooth, GPS and NFC technology that will open opportunities for creative mobile marketing. The people engaged with this technology can take advantage of offers from businesses that can build product loyalty and customer relationship.
The success of mobile marketing is founded on creativity, commitment and concepts that you need to understand. Mobile marketing has a huge potential. If done right it will drive a whole lot of sales for you.
Maximize Your Marketing Dollars With Great Mobile Marketing
Mobile marketing is a tremendous opportunity for businesses to broaden their capacity to reach desired customers. The key, however, is to master the strategies best able to communicate an effective message. Put the tips and suggestions in this article to work today, and you are sure to significantly expand your customer base and increase sales.
If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.
Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.
Always supply a call to action. Your customers need to know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.
All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.
Establish a policy about engaging in social media. Every one on your team should know what kind of interactions are appropriate and where you decide to stop. This will help everyone understand how they can use social media as a professional tool, while most people are used to using cell phones and other devices for their personal use.
Engaging with your customers is incredibly important in mobile marketing, so it’s a good idea if you have some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by some other method, make sure you’re keeping the lines of communication open with your customers.
Conduct SEO on your mobile platform. Concentrate on Google first because that is the search engine that is used to perform the majority of mobile searches. Also work on location-based web pages since search results vary based on where a user is located. Start by performing SEO on terms related to your brand, and branch out from there.
Consider adding advertising to your website that specifically built for the mobile environment. Your traditional web banners are not going to cut it on a mobile device. In fact, if you have optimized your site for a mobile experience, those banners are no longer even visible. There are a lot of great mobile advertising platforms out in the market, including AdMob, iAd and MobClix. Investigate them and choose the right one for you.
There is no disputing the tremendous potential held by mobile marketing. Businesses interested in utilizing this new way of reaching customers must familiarize themselves with the most persuasive, current techniques. Take advantage of the guidance found in this article, and begin reaping the rewards of mobile marketing immediately.
Google Glass – Reasons Why Google Glass Is Worth the Wait
Spectacles and eyeglasses also have their own share of story when talking about innovation and technology. In fact, it’s no ordinary innovation, it’s something from Google. Google Glasses is the new product developed by the biggest search engine. It appears like the typical eyeglasses, only in a sleeker built. By late 2013, this item will scatter in the market, but what many people ask now is “is it really worth the buy?”
Prior to its release date, developers already publicized the price we can expect, a whopping $1,500. Now that’s expensive for just a pair of glasses. Well it also has unique features that ordinary glasses don’t have that need to be considered. Hereâ€™s some of it.
Design and outer image
As mentioned, Google Glass has a sleek design fit for every character. Its battery, which happens to be the most important part of the glass, is located at the rightmost part of the glass, almost touching the ears. A small and thin tube-like part is also at the right part. Inside it is where the CPU, micro speakers and microphone are placed. At the front part of this tube, which ends at the middle half of the glasses, the camera and prism are built. Glass also has an adjustable nose pads for a more comfortable fit. This item may look fragile, but its makers made sure that it will survive even the toughest hands.
The high definition display of Glass is equal to a 25-inch HD screen from about 8 feet away. It has 5 MP for photos and 720 MP for videos. Both photos and videos can be taken from the small, almost invisible, built in camera. This gadget also has a bone conduction transducer for better audio. It allows you to connect to the Internet with its 802.11b/g wifi and Bluetooth feature.
Compatibility and more
It just looks small, but Google Glass has a sizable storage of 12 GB, and a total of 16 GB when synced with Google cloud storage. When talking about battery life, you can almost say this device is much like a mobile. It allows you to enjoy one full day of use without worrying about charging. However, other features like video recording and Hangouts may consume more battery life. Just bring its Micro USB cable and charger to be sure.
As for the compatibility, Google Glass can work with any bluetooth-compatible mobile phone. The MyGlass companion app necessitates an Ice Cream Sandwich Android 4.0.3, and this app enables SMS sending and GPS. Now, what more can you ask for?
Purchasing a useful gadget like this should really be considered. Where else can you find a device that allows you to take pictures and videos, hands-free? Glass is also capable of answering just any questions, with the help of Google, of course; not to mention translating into different languages. Lastly, Google Glass is voice-operated, which means you donâ€™t have to put your groceries down just to take a photo of a Primadonna shoes stacked on the store’s racks.
Mobile Marketing Messages That Keep Your Customers Engaged
When it comes to mobile marketing, one of the first and foremost things you need to consider is that your content needs to be both friendly, interesting, and familiar to your targets. If this tip hits home with you, keep reading this article and you will be pleased you took the time.
Make your text messages engaging and viral. Of all mobile marketing techniques SMS messaging is one of the easiest for a user to pass onto a friend. Consider how you can make your text messages buzzworthy, and be sure to add an easy short code subscription method for those readers who may have just received your text message from one of their friends.
Be consistent with your messaging volume. You should always let your customer know in advance how many messages you plan on sending out per week or month. When you do this, your customers know what to expect and will be waiting to hear from you. Make a good schedule and stick to it.
To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application.
To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.
It is a good thing to check what your competition is doing, but do not feel obligated to copy them. This means you do not have to use the same social networks. You must define your own objectives and study your market yourself. Your competitors might be doing a mistake.
Failure to make your mobile marketing cross-platform capable, will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.
Make sure you understand what your goals are in mobile marketing. For most people, this mobile approach is on top of their normal approach, so it’s double the work. That’s why it’s very important that you define what you want out of this branch of marketing before you start. This will help you streamline your campaign more efficiently.
Your mobile marketing campaign should never replace an existing campaign; it should simply complement it. You should be using mobile marketing in order to keep your current customers and/or to cater to mobile users within your market niche. Just make sure to keep your other campaigns running.
In conclusion, there are quite a few important tips to consider when it comes to mobile marketing and this article is one of the best sources you could have come across. Just remember everything you learned here and your mobile marketing plan should prove to be a great success.
Google Glass – The Features of the Google Glass
Google Glass puts the WARE in eyewear. In this case, Google Glass proves to be quite the impressive gadget because of its capability to act and function like a mobile phone or tablet, but minus the obtrusiveness of the size. Everything we’ve heard or read about the Google Glass and its features were nothing but pure speculations and some announcements from Google until the 16th of April. Almost a week ago, Google has finally released the specifications and features of the Google Glass.
The Google Glass is said to be equipped with a:
– High resolution display technology that will allow users to view images with the same quality as watching something on a 25-inch HD screen from 8 feet away.
– Adjustable nosepads and a durable frame to fit any face size.
– 5-megapixel camera with 720p video recording.
– 12gb of synced Google Cloud storage out of the 16gb on-board flash memory.
– Connectivity options like Bluetooth (version not included), Wi-Fi 802.11 b/g.
– Audio is delivered through a Bone Conduction Transducer.
– Google Glass is able to connect to any phone with Bluetooth and a MyGlass companion app which allows Google Glass to connect through Android phones that run Android 4.0.3 Ice Cream Sandwich or higher. This app would allow users to enjoy SMS and GPS functionality straight from their Android phone and into their Google Glass.
– No information about battery life, though Google implied that battery life should last 1 day for typical use, but it’s difficult to gauge because of other apps that are more battery intensive.
What this equates to
Google Glass, minus the SMS or email composition as far as one can deduce from the list of features, will allow users to view and browse data from the Internet or their storage through the display technology implemented. People can interact with others while trying to browse for information on when the next flight for Tokyo is, or people can create first-person photos and videos without any difficulty. Accessing the GPS display through the Google Glass will remove the burden of having to look at your phone during the course of your travel, which removes the risk of accidents due to mobile phones.
Users need not worry about the display obstructing their view because the display technology allows the data to be shown at the upper right of our normal field of vision, so there’s no hindrance at all.
Top Five Criticisms Against Instagram
Instagram has revolutionized how people share and how they see the world. Suddenly, people that lack the experience and the knowledge often reserved to professional photographers. In fact, this app has become so popular is it has become the household name among social photo sharing networks. Despite the fact that there are other platforms that are more available to more devices, still Instagram remains the gold standard for other photo sharing sites. Instagramâ€™s success has catapulted it towards an iconic status that people are referring the competitors as wannabes. No wonder Facebook spent a huge chunk of its cash reserves to acquire this fledgling social media network for a whopping one billion dollars. It seems Mark Zuckerberg sees a huge potential on this endeavor worth spending a cool billion dollars.
Is it really a bed of roses for Instagram? Is there some chink on its armor? As the platform grew more and more pundits are pointing out several things that the founders of Instagram and Facebook need to work on. The criticisms that have surfaced recently is crucial in staving off massive user exodus that could become the death knell that will spell doom for this young social media network.
Let us make a review of the top five criticisms that have been lodged against Instagram.
1. Think before you speak. When Instagram was pushed to the wall to perform, it made a bad turn that turned off majority of its users. The culprit was the sudden change of stipulations on its Terms of Service. Suddenly, Instagram users are being told that the content that they upload to the system can be sold allegedly to businesses for advertising purposes. For example, if you uploaded a picture of your lunch and by the time you went back to the app, you will see that it has become part of an advertisement for a restaurant. Not a pretty sight.
2. Fragmentation in Android. When Instagram started it was an iOS-exclusive app. It means that only devices that are running iOS are able to use all the goodies that come with the use of the mobile Instagram app. With the burgeoning number of Android devices ruling smartphonelandia, Instagram creators finally decided to make a version made specifically for Android. The intent was good but the execution was bad. It seems that the user experience vary from one Android smartphone to another. This made people that are familiar with the iOS user experience queasy.
3. Instagram can own your pictures. This is a nightmare for professional photographers because their work can easily be owned by Instagram if the images have been uploaded to the system. When you upload content to Instagram you expressly grant them license to use it without informing you.
4. Quality is not quite the same. People who are familiar with the quality of filters in the iOS app would attest that it is not the same when you use the Android version of Instagram. There were some features that are found in the iOS version that are not found on the Android one. One example is the absence of the shallow depth of field and a darker filter compared to the filter found in iOS.
5. The handling is not the same. iOS users have no problem with it but some Android phones will not allow users to shoot from Instagram they have to do a lot of workaround to make the picture taking happen.
Instagram should listen to its users in order to survive. A billion dollars could potentially be flushed down the drain if Instagram is not careful. It cannot rest on its laurels because there would be better and more efficient competitors waiting in the wings and just looking for the right chance to snatch the crown from Instagramâ€™s head.